aveda be curly™ shampoo

Gently cleanse your waves or curls—and define them while taming frizz and increasing shine.
• Use with be curly™ conditioner
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

Save money and save plastic when you buy a litre.
• Litres cost 20% less per ounce*
• Litres use up to 28% less plastic*


*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.


Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.